SOCIAL MEDIA FOR HOME BUILDING PROFESSIONALS & SMC Meeting

MEMO TO: Sales & Marketing Council

FROM: Pamela Perini, President

SUBJECT: SMC Board of Directors Meeting & Social Media Workshop

DATE: Wednesday ,April 7, 2010

TIME: 8:30 a.m.

PLACE: League Office

Agenda:    

COST: FREE

SPEAKERS: Susan Collins, Collins Consulting Group & Mary Danielsen, BLSJ Director of Communications

SOCIAL MEDIA FOR HOME BUILDING PROFESSIONALS

Builders League of South Jersey

April 7, 2010

Social Media for Business

• What is it

The Business Case for engaging in social media

• What do people do when they want to learn about something

• The Changing conversation

• Volumes of social media sites

• Social Media campaigns tied directly to corporate websites

Understanding what can do for you

• Grow your business

• Boost sales

• Raise brand awareness

• Allow you to connect with current customers, repeat customers, potential

customers

• Manage customer service

• Address crisis management

• Have the potential to deliver significant results

The Pushback to Adaption

• Understanding social media: personally or professionally

• Being afraid of it

• Being hesitant to make mistakes

• Don’t have time for it

• Don’t believe in it.

• Don’t have time to invest in understanding it.

GETTING STARTED

What to do before you begin developing your social media marketing strategy.

Taking the business approach

• Research for knowledge and understanding

• Research different social media outlets (platforms and company websites)

• Group pages

• Finding your audience online

• What are your options

• Finding your comfort level

• Learning to communicate online

• Reviewing the messaging of other campaigns; develop your voice

• Reference sites and example

• Assessing costs associated with social media

• Considering the investment of time

• Measurement options

Homework

• To do List

• Campaigns to watch

• Outlines

___ Yes, I will attend

Name: __________________________________________________________________

Company: ________________________________________________________________