Discover How to Make Your Brand Relevant

The days of “build it or remodel it and they will buy” are a thing of the past. Today’s customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers, clients and referral partners.

Participants in this course will be able to:

• Identify social media and emerging technology to enhance marketing
• Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
• Identify a variety of methods to generate and qualify sales leads
• Describe positive strategies to close the sale
• Describe follow-through techniques that lead to great referrals

Instructor: Dianne D. Beaton, CGA, CAPS, Owner and Visionary Diva, 2DiFore Marketing Solutions