CAPS: Marketing & Communications Strategies for Aging & Accessibility

Millions of Americans are living longer and more active lives. And with their changing lifestyles, older Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries. As a graduate of this course, you will be able to: • Explain the three segments within the Aging-in-Place market that present business opportunities for building professionals. • Implement a process for promoting new opportunities for products and services in the Aging-in-Place market. • Enhance your sales process with effective techniques for the Aging-in-Place market.

Designations: CAPS, MCSP

Related Audiences: Remodelers, Architects/Planners/Designers, Engineers, Marketing/Advertising/PR Professionals, Subcontractors/Specialty Trades, Builders/Contractors - Custom, Builders/Contractors - 50+ Housing, Builders/Contractors - Small Volume, Council Members

Instructor: Louis Tenenbaum, CAPS, CAASH
Coach • Consultant • Trainer • Speaker
Independent Living Strategist

CAPS: Marketing & Communications Stra...

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Date and Time

Thursday Apr 3, 2008
6:00 PM - 12:00 PM EDT

Location

Builders league of South Jersey
114 Haddontowne Ct
Cherry Hill, NJ 08034