CAPS I: Marketing & Communications Strategies for Aging & Accessibility - 10/29/2009

Millions of Americans are living longer and more active lives. And with their changing lifestyles, older Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries. As a graduate of this course, you will be able to: • Explain the three segments within the Aging-in-Place market that present business opportunities for building professionals. • Implement a process for promoting new opportunities for products and services in the Aging-in-Place market. • Enhance your sales process with effective techniques for the Aging-in-Place market.

Designations: CAPS, MCSP

Related Audiences: Remodelers, Architects/Planners/Designers, Engineers, Marketing/Advertising/PR Professionals, Subcontractors/Specialty Trades, Builders/Contractors - Custom, Builders/Contractors - 50+ Housing, Builders/Contractors - Small Volume, Council Members

Instructor: Bill Rauser

BLSJ policy requires payment prior to the event or at the door.
All cancellations MUST BE given in writing at least 72 hours in advance or you will be billed.

CAPS I: Marketing & Communications St...

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Date and Time

Thursday Oct 29, 2009
6:00 PM - 12:00 PM EDT

Location