CANCELLED - Seminar: SHE-CONOMY: Woo, Wow and Win the Female Home Buyer

SEMINAR CANCELLED

SHE-CONOMY -- WOO, WOW AND WIN THE FEMALE HOME BUYER - AKA  WHAT WOMEN WANT

We have always valued the importance of the woman in the home buying decision, but now it's more important than ever to understand what a woman wants.
According to NAHB, women make 91% of the decisions regarding the purchase of a new home.
Today's female buyer is very different than previous generations and women truly are wired differently than men. We need to understand these differences and modify our marketing accordingly. If not, we run the risk of not appealing to the female buyer, or even worse, truly alienating her.

During this session, we will cover:
1. Personality differences between men and women and how that influences purchasing decisions.
2. How women think, react, and and experience the world differently.
3. What appeals to the female buyer, and what turns her off.
4. Best practices from the homebuilding industry and beyond.